Could I manage my AdWords account without involving a pay-per-click company? Yes, you could. But why are you worried about involving an expert. If it is money or service charge that is discouraging you from joining hands with an expert then you need to give a second thought to your decision of going alone.
First, let’s discuss reasons and advantages of going alone
If you can beat a SEO company in AdWords management then you must go alone. There’s no point in paying for the service that you do better than others. If you’ve the knowledge then go ahead and take the responsibility.
If your AdWords campaign is just an experiment or you’re testing your skills then there’s little need to hire an expert that would only escalate the investment. Since your objective is to do experiment with AdWords, you need not to involve a professional.
If your budget is low and you want to run AdWords campaigns only for a short time then you can go alone. Good thing with AdWords is that it provides sufficient tools to manage things in a hassle-free manner.
You need an expert to manage your AdWords account, if you have following needs.
1. Cost effectiveness
Paid advertising proves to be more cost effective in comparison to other forms of marketing. It is so because you have total control on the budget. For example, you can check what is working for your brand and invest on keywords that convert.
2. Connectivity with users
It is only PPC that allows advertisers to connect to their targeted audience in a hassle-free manner.It is a big advantage for a small business working with limited funding. A startup that has just been launched could do well in a short time with the help of paid marketing.
3. Strong brand recognition
If brand building is our objective then you should seriously consider pay-per-click and join hands with a professional with rich experience in paid marketing. You will pay for every click and each click would push your brand up in the competitive market.
4. Test products
If you want to get quick feedback of a new product or service you want to offer then PPC is the one and only option available. Once the AdWords campaign is set, it would strike the targeted market with lightening-speed and get quick results.
Retargeting is an important aspect of online marketing. It gives expected results, if applied correctly. And PPC is the best method to stay connected to potential customers. The objective is to keep reminding the users that have visited your site. With paid marketing, you can be specific in your approach.
Hiring an AdWords expert would cost you a price but the benefits of working with a professional clearly outweigh the investment. A qualified AdWords manager is better suited to cater to your marketing needs. He can make campaigns and steer them clear towards success.
How much an AdWords manager would charge for his services?
To know how much do you need paying to a pay-per-click company, you need toapproach as many digital ad agencies as you can and ask the agencies to provide their price quotes for your project. Ideally, you should make an opinion on an expert only after knowing about his quote.
Should I hire an AdWords manager?
Let’s come back to the basic question that should you go alone or join hands with a SEO company for AdWords campaign. PPC would cost you a price and if you want to get maximum return on your investment then you should outsource your project to an expert.