It is better to start online marketing with PPC and involve an experienced AdWords professional to manage your AdWords account. Once you start making a headway in PPC, you can start SEO and use PPC data to further your website on search engines.

Use the following factors to find a PPC partner

1. Experience

It is always better to join hands with an experienced professional. The best PPC company in India must have a rich experience of working on AdWords and giving excellent results.You should check experience of an online ad agency before assigning your PPC project to it.

2. Size

Size matters most. For example, a small company working with a couple of PPC executives might not be able to cater to the needs of a large number of customers. In this situation, the company would make you wait for some time to start your project.

3. Clients

It is better, if you could find an online ad agency that has worked for your competitors. In this way, you will have a PPC partner with good experience of working for the business like yours.

4. Cost

PPC is paid marketing and it is directly related to cost. You will pay for every visitor coming from the ads and the PPC company to optimize your marketing campaign. You should make sure that you get maximum return on investment.

Your AdWords company could be the best digital marketing company India. You can outsource your SEO work to the ad agency and ask it to work on both – PPC and SEO – projects.